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IDC Landing Banner.pngThe Big Book of MoT ™: Making the Most of the Monetization of Things




"In IDC's January 2017 Digital Business Models Survey, 60% of providers of digital products and services are developing subscription business models to give customers more ways to buy. However, only 20% have the right systems in place to support this. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's current and future success worldwide." 

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IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.

Source: IDC Marketscape Worldwide Subscription Relationship Management (Doc #US43172417, November 2017)

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