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Webinar: Crossing the Licensing Chasm - How to Transition to a Recurring Revenue Model Today

Webinar Overview:

Please join us and our special guest, Bill Graber, Director of Marketing at Trimble Navigation, as he discusses the licensing evolution they are experiencing as they evolve both their go to market strategy and their back office management systems. From overcoming the challenges they face as a hardware manufacturer, specifically when it comes to delivering licenses on large-scale machines, to introducing new recurring revenue models to support as-a-service requirements, you will learn how Trimble has successfully combined licensing, pricing and billing to cross the licensing chasm.

Joining Bill in this session will be Joshua Bloom, Partner at Simon Kucher & Partners to share insights on licensing model transitions from their global pricing study and Andres Botero, Chief Marketing Officer at Aria Systems, who will tell us how recurring revenue models create numerous “revenue moments” throughout the customer lifetime. Attend on April 18 at 10 a.m. PST/1 p.m. EST and you’ll learn:

  • How to overcome the challenges facing hardware manufacturers when it comes to delivering licenses on large-scale machines
  • New recurring revenue models to support as-a-service requirements
  • Insights on licensing model transitions from their global pricing study

Details:
Webinar: Crossing the Licensing Chasm - How to Transition to a Recurring Revenue Model Today
Date: Tuesday, April 18, 2017
Time: 10:00 AM PT (1:00 PM ET)

 

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Bill Graber
Director of Marketing, Trimble Navigation Limited

Bill Graber manages the ecommerce and provisioning systems for Trimble Civil Engineering and Construction. He has been with Trimble for seven years where he has been Construction Services Marketing Director, an AEMP committee member and a Westminster Legacy Foundation board member. Bill has held marketing director positions with Direct Alliance, an Insight Enterprise company, and Gateway Inc., where he managed several emerging technology platforms including digital services.

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Joshua Bloom
Partner, Simon-Kucher & Partners

Joshua Bloom is a Partner at Simon-Kucher & Partners in San Francisco and specializes in marketing, pricing, and sales. He has spent the last decade at Simon-Kucher & Partners advising companies of all sizes, ranging from public Fortune 500 companies, to private-equity owned businesses, to start-ups. Joshua’s primary verticals over the years have been software and construction. Joshua has been a frequent conference speaker on topics as varied as B2B pricing, bundling, target pricing, and sales excellence. 

Bill-Graber.png

Bill Graber
Director of Marketing, Trimble Navigation Limited

Bill Graber manages the ecommerce and provisioning systems for Trimble Civil Engineering and Construction. He has been with Trimble for seven years where he has been Construction Services Marketing Director, an AEMP committee member and a Westminster Legacy Foundation board member. Bill has held marketing director positions with Direct Alliance, an Insight Enterprise company, and Gateway Inc., where he managed several emerging technology platforms including digital services.

Joshua-Bloom.png

Joshua Bloom
Partner, Simon-Kucher & Partners

Joshua Bloom is a Partner at Simon-Kucher & Partners in San Francisco and specializes in marketing, pricing, and sales. He has spent the last decade at Simon-Kucher & Partners advising companies of all sizes, ranging from public Fortune 500 companies, to private-equity owned businesses, to start-ups. Joshua’s primary verticals over the years have been software and construction. Joshua has been a frequent conference speaker on topics as varied as B2B pricing, bundling, target pricing, and sales excellence. 

Andres Botero
Chief Marketing Officer, Aria Systems

Andres Botero serves as Chief Marketing Officer at Aria Systems. He has over 20 years of enterprise experience in growing enterprise software, big data, and SaaS/Cloud B2B companies. His ability to drive exceptional results spans across functions, geographies, cultures, and time zones. Prior to joining Aria, Botero was the Chief Marketing Officer at Steelwedge and led marketing globally for SAP’s Supply Chain Management (SCM) line of business.

Brendan O'Brien
Chief Innovation Officer and Co-founder, Aria Systems

In 2002, Brendan introduced the world to cloud billing, and innovated database-driven enterprise-grade web applications - before the concept of "cloud" was even on the horizon. He is at the forefront of the recurring revenue revolution that is empowering enterprises and specifically enabling information systems and new business models to secure predictive revenue streams while improving business processes.

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