ON-DEMAND WEBINAR


Webinar: Effective Pricing in the Customer Age

Webinar Overview:

Omni-present mobile and digital technologies are empowering today’s customers to buy when they want and pay how they want. To be successful today, companies must adjust their pricing strategies to provide customized pricing at a moment’s notice to give customers the immediate value they demand—or risk losing them to competitors that can.

Join monetization and pricing luminaries as they discuss effective pricing strategies and tactics in the age of the customer. In this interactive and engaging hour, the father of cloud billing, Chief Innovation Officer and Co-founder of Aria Systems Brendan O’Brien and seasoned pricing strategist and Silicon Valley Pricing president Chris Herbert will provide you with a playbook for pricing success. Watch the webinar and you’ll learn:

  • Trends driving pricing strategies including IoT, mobile, big data, SaaS and emerging customer preferences
  • New technologies that can be leveraged to catch up to modern pricing practices
  • Effective testing methodologies to improve your pricing ROI
  • Pricing strategies and processes that are being employed by leading enterprises to increase their performance
  • How back-office solutions like billing can improve customer experience, retention, and loyalty

Details:
Webinar: Effective Pricing in the Customer Age

Brendan O'Brien
Chief Innovation Officer and Co-founder, Aria Systems

In 2002, Brendan introduced the world to cloud billing, and innovated database-driven enterprise-grade web applications - before the concept of "cloud" was even on the horizon. He is at the forefront of the recurring revenue revolution that is empowering enterprises and specifically enabling information systems and new business models to secure predictive revenue streams while improving business processes.

Chris Herbert
President, Silicon Valley Pricing

Chris has nearly 10 years of experience in pricing most recently in SaaS with Autodesk and Citrix (now part of LogMeIn). He has help build pricing teams as well as implemented SaaS billing systems. His has the fastest growing pricing group on LinkedIn called Silicon Valley Pricing which is now the 4th largest pricing group on LinkedIn in just over 2 years. He is the most well connected pricing professional on LinkedIn in the world with more than 20,000 pricing connections.

Brendan O'Brien
Chief Innovation Officer, Co-founder, Aria Systems

In 2002, Brendan introduced the world to cloud billing, and innovated database-driven enterprise-grade web applications - before the concept of "cloud" was even on the horizon. He is at the forefront of the recurring revenue revolution that is empowering enterprises and specifically enabling information systems and new business models to secure predictive revenue streams while improving business processes.

Chris Herbert
President, Silicon Valley Pricing

Chris has nearly 10 years of experience in pricing most recently in SaaS with Autodesk and Citrix (now part of LogMeIn). He has help build pricing teams as well as implemented SaaS billing systems. His has the fastest growing pricing group on LinkedIn called Silicon Valley Pricing which is now the 4th largest pricing group on LinkedIn in just over 2 years. He is the most well connected pricing professional on LinkedIn in the world with more than 20,000 pricing connections.

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