In today’s digital age, recurring revenue models of subscriptions and usage/consumption are transforming business models and driving unprecedented growth. The just released report: "The Forrester Wave(TM): Subscription Billing Platforms, Q4 2015" evaluates solutions which help enterprises take advantage of this shift.

Forrester Analyst and guest speaker Lily Varon and Aria Systems Co-founder and Chief Evangelist Brendan O’Brien explore the trends driving demand for subscription billing, how such platforms drive recurring revenue growth, and key criteria to evaluate when looking at them.

Watch this webinar to learn:

  • What’s driving the need for Subscription Billing and Monetization Platforms
  • Advantages of Cloud based or SaaS solutions
  • Key functionality required for success and evaluated in the Forrester Wave
  • Approaching recurring revenue with a monetization mindset
  • Key differences between eCommerce, CPQ, and Subscription and Recurring Billing vendors
Watch the Replay!

Brendan O'Brien
Co-founder and Chief Evangelist

In 2002 he introduced the world to cloud billing, and innovated database-driven, enterprise-grade web applications - before the concept of “cloud” was even on the horizon. O’Brien is at the forefront of the recurring revenue revolution that is empowering enterprises - and specifically enabling information systems and new business models to secure predictive revenue streams while improving business processes.

Meet the Presenters:

Lily Varon


Lily Varon is an analyst serving eBusiness & Channel Strategy Professionals. Her research focuses on the technologies that eCommerce firms need to transact with consumers in the age of digital business, including eCommerce solutions for digital and physical goods, global online payments, the translation and localization of global websites, and the digital transformation of the physical retail store. 

Parker Trewin (Moderator)
Sr. Director, Content and Communications

Parker Trewin is a global brand builder, communications specialist and content strategist with over 15 years of high tech experience. His efforts have led to industry-wide recognition that includes CoDIES, Stevies, Edison, MarCom Platinum, and BMA Gold awards as well as placement of thousands of articles in such notable outlets as the Wall Street Journal, the London Times, Businessweek, and Huffington Post.