Webinar Replay: The Recurring Revenue Disruption: Recurring Revenue Pricing Models


Series Overview:

Nearly 50% of US businesses have already adopted or are in the process of adopting a recurring revenue business model (including subscription billing, usage-based or consumption billing, or a combination of the two) in an effort to be more competitive and grow revenue over time.

Yet, far too many managers still misconstrue recurring revenue as repeat customer orders attached to invoices. Smart businesses know that recurring revenue extends far beyond the initial invoice and paid statement – it spans the entire customer lifecycle, from acquisition to the receipt of the final invoice.

But no great feat is accomplished easily. This move often involves the restructure of pricing and billing models, a process that requires time, technology, and teamwork that spans departments, languages, currencies and geographies.

The Recurring Revenue Disruption Webinar Series outlines tactics, tools and ideas to so you can shoot for the stars instead of shooting yourself in the foot. Hosted by Brendan O’Brien, father of cloud billing and author of Recurring Revenue Management for Dummies, and Sean Rollings, Aria’s VP of Product Marketing, this is the one series not to be missed.


  • Which model is the right fit for your industry
  • How to weigh advantages for buyers and sellers
  • How to build the ideal product catalog for your business

Recorded on March 8, 2016 

Meet the Presenter:

Sean Rollings is a seasoned product and corporate marketing executive in the high technology, software, and consumer products industries. His areas of expertise include: cloud computing, new product introductions, and cross-functional leadership. Prior to Aria, Rollings worked with NetSuite, Oracle, E2open, and Deloitte Consulting. Rollings earned his Bachelors of Engineering from Vanderbilt University and his MBA from Kellogg Graduate School of Management.

Sean Rollings
VP, Product Marketing