Nearly 50% of US businesses have already adopted or are in the process of adopting a recurring revenue business model (including subscription billing, usage-based or consumption billing, or a combination of the two) in an effort to be more competitive and grow revenue over time.
Yet, far too many managers still misconstrue recurring revenue as repeat customer orders attached to invoices. Smart businesses know that recurring revenue extends far beyond the initial invoice and paid statement – it spans the entire customer lifecycle, from acquisition to the receipt of the final invoice.
But no great feat is accomplished easily. This move often involves the restructure of pricing and billing models, a process that requires time, technology, and teamwork that spans departments, languages, currencies and geographies.
Recorded on April 5, 2016
Meet the Presenter:
In 2002 he introduced the world to cloud billing, and innovated database-driven, enterprise-grade web applications - before the concept of “cloud” was even on the horizon. O’Brien is at the forefront of the recurring revenue revolution that is empowering enterprises - and specifically enabling information systems and new business models to secure predictive revenue streams while improving business processes.
Co-founder & Chief Evangelist