Recurring revenue advice is rife with urban legend and exaggeration. Consider this webinar presented by Aria Co-Founder Brendan O’Brien the Snopes of recurring revenue. Frequently hailed as the father of cloud billing, O’Brien will lean on his 20 years of experience in recurring revenue businesses to clear up the truths and fallacies of recurring revenue.
In this webinar, we’ll look beyond billing and see how it’s inextricably linked to entitlement and customer care, and why monetization in the age of customer should truly matter to practitioners.
Webinar : Fallacies and Truths of Recurring Revenue
Presented by Brendan O'Brien, Chief Innovation Officer & Co-Founder, Aria Systems