Webinar: Best Practices for Monetizing the Membership Economy



Whether or not you’re aware of it, you are already part of the “Membership Economy”. From subscription only-based services like Match.com to Adobe’s Creative Cloud services, the Membership Economy is disrupting businesses and opening up new recurring revenue streams.

Is your business taking advantage? How will you monetize the Membership Economy?

Join Robbie Kellman Baxter, author of The Membership Economy, and Sean Rollings, Aria’s VP of Product Marketing, as they show how to make the most from this explosive trend. They’ll discuss the Membership Economy, what it means to your business, and then provide pricing and monetization strategies that maximize results from this customer-led revolution.

In this informative hour you’ll learn:

  • The definition of the Membership Economy and how members are influencing profitability
  • Which recurring revenue models are best suited for your members and business
  • Best practices, examples, and recommendations on how to add member value and generate incremental revenue.
Get the insights from experts who wrote the book and are successfully putting these strategies in place.

Meet the Presenters:

Sean Rollings
VP, Product Marketing
Aria Systems

Sean Rollings is a seasoned product and corporate marketing executive in the high technology, software, and consumer products industries. His areas of expertise include: cloud computing, new product introductions, and cross-functional leadership. Prior to Aria, Rollings worked with NetSuite, Oracle, E2open, and Deloitte Consulting. Rollings earned his Bachelors of Engineering from Vanderbilt University and his MBA from Kellogg Graduate School of Management.

Robbie Kelman Baxter
Peninsula Strategies

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue. She coined the term "Membership Economy" and has worked with clients from 20 different industries including Netflix, the National Restaurant Association, and The Mail Newspapers in the UK, as well as dozens of Silicon Valley venture-backed companies.