DISRUPTION: Are We Ready for the Business of IoT?




Will 2016 be a year of disruption or innovation? For some businesses, disruption will come in the form of new businesses and new business models challenging the very behavior of how, when, and where customers engage with brands.

In this webcast, the CMO Council, in partnership with Aria Systems and SAS, discussed new ideas, new opportunities, and the role marketing must play in ensuring that the customer experience is managed and optimized, from the point of engagement through loyalty.

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Recorded on January 27th, 2016